Authentic Ayurvedic-inspired skincare, enhanced by modern Italian cosmetic science.

Ayurveda is a system of wellbeing that began in India thousands of years ago. The name joins two Sanskrit words, ayur (life) and veda (knowledge): the “knowledge of life.” The idea is simple. Every person has their own nature, and skin looks its best when we work with that nature rather than against it. This is where everything we create begins.

The doshas are the three energies that, in Ayurveda, describe each person's constitution. Vata governs movement and tends toward dry, fine skin; Pitta governs heat and relates to sensitive, reactive skin; Kapha governs structure and connects to oilier skin that is prone to congestion. Knowing your dominant dosha is the most direct way to understand what your skin truly needs.

Simply notice how your skin behaves on an ordinary day: it feels tight and thin (Vata), it flushes and reacts easily (Pitta), or it looks shiny in the T-zone and is prone to blemishes (Kapha). On our site you will find a short, free quiz that guides you in just a few minutes. You do not need to be an expert; a few questions are enough to receive advice made for you.

Our rituals bring complementary products together in one routine. You can also choose individual products to suit your preferences and the routine you already use. Follow each product's directions.

No, though it helps. If you already know it, you can choose the right line in seconds; if you do not, the quiz on our site walks you through step by step. Either way, we are here to guide you.

It is an ancient body of knowledge, yet our products are born where tradition and science meet. Every formula uses ingredients chosen for their efficacy (such as botanical hyaluronic acid or damask rose) and is developed at La Verde Vita, our laboratory in Tuscany (since 2004). We do not ask you to choose between nature and science. We bring them together.

Apply a generous layer of the VATA Jelly Mask to face and neck and leave on for 10 to 15 minutes, then rinse thoroughly with water. Because Vata skin is dry, don't let the mask completely dry out or crack on your skin. Keep it moist!

Apply a generous, even layer to cleansed skin, avoiding the eye contour. Leave on for 10 to 15 minutes until firm but not completely tight, then rinse thoroughly with lukewarm water. Use once weekly. Suitable for all doshas.

If you have a diagnosed condition such as eczema or rosacea, please check with your dermatologist before use. Follow each product's directions. Stop using a product if it causes irritation.

If a product causes irritation, stop using it. Please tell us through our Report a Reaction page so we can review your experience. The form is not a substitute for medical care. If the reaction is severe, contact a doctor or your local emergency service first.

Vata creams are rich because they are made to nourish and support a dry skin barrier. If it feels like it's sitting on top of your skin, it usually means your skin lacks the baseline water hydration to absorb it. Try this tonight: mist your face generously with the PITTA Sensitive Tonic first. While your face is still damp, apply a much smaller, pea-sized amount of the Vata cream and warm it between your palms. Press it into your skin. Do not rub. The moisture from the tonic acts as a vehicle, helping the cream absorb instead of sitting on the surface.

Because we formulate around your constitution, not around a single cream meant for everyone. Our Ayurvedic-inspired formulations are developed through modern Italian cosmetic science, certified to AIAB Bio Eco Cosmesi SKU by SKU, and made at La Verde Vita, our laboratory in Tuscany (since 2004). Your skin receives a ritual designed for it, rather than simply one more product.

Fragrance varies by formula. Please review the ingredient list on the individual product and its packaging, especially if you avoid particular fragrance ingredients.

On European cosmetic labels, every fragrance ingredient appears under the single INCI term 'Parfum', the standard EU convention. In Lakshmi formulas, the scent is never there by chance. Each note is chosen to become part of the ritual, engaging the sense of smell to support the rebalancing of its dosha. We use only eco-sustainable AIAB-certified fragrance within our formulas certified to AIAB Bio Eco Cosmesi, an Italian standard for natural and organic cosmetics, SKU by SKU. We also list our fragrance allergens (linalool, limonene, geraniol) by name on every label.