About Us

The Lakshmi Story

Where Ancient Ayurvedic Wisdom Meets Italian Luxury Craftsmanship

OUR STORY

Our Journey Began in India

The Lakshmi project was born in India in 1989, during an Ayurveda course from an idea by Linda and Franco Canteri: to create inner, balance in order to give outer beauty, in a continuous osmosis.

“The emotion for this deep and holistic knowledge was so great that it drove us to bring this extraordinary wisdom into the field of aesthetics in the West."

Here begins our story, here begins Lakshmi's search for components, methods, and formulations to achieve absolute quality the highest and most effective cosmetic quality. Today, Lakshmi combines the wisdom of Ayurveda, Naturopathy, and Aromatherapy with the most advanced cosmetological knowledge, always respecting Mother Nature. Lakshmi brings beauty and radiance to the skin of every type of Dosha. Lakshmi carries an Indian name, that of the Goddess of beauty and abundance, but itis an Italian company. At our headquartersin Lessinia and our laboratory in Tuscany, we personally develop and create Certified Organic products, not tested on animals, to bring out and resonate with authentic, pure, and non-plastic beauty.

"With Lakshmi, we have realized the dream of an Ethical Aesthetic, whose deepest and most vital goal is to bring to life the inseparable combination of 'Beauty and Well-being'. The result has produced an extraordinary line of cosmetics 'Made with Joy', created and conceived with Joy, Love, and Respect."
-Franco Canteri, Founder Lakshmi

Our Mission

Our mission is to spread the love for Mother Nature by providing people with beauty and deep wellness rituals through continuously evolving organic products.

This is Lakshmi's mission and philosophy: embracing your uniqueness with respect for Nature, the Planet, and Humanity, to rebalance your emotions and allow you to experience true, complete, and fulfilling beauty.

Our Beauty Group

Lakshmi is not just a cosmetic brand. We are committed to promote wellness in all its aspects. In fact, Lakshmi has created four other brands, each with the goal of promoting well-being in different facets of life.

  • Beauty is Holistic

    The hair removal solution that goes beyond simple hair removal, creating a true wellness ritual.

  • Individual Constitution Matters

    A line of dietary supplements formulated with carefully selected plant-based ingredients, rich in essential nutrients to support physical and mental well-being.

  • Quality is Sacred

    The academy of advanced professional training for advanced education in the field of natural cosmetics, designed to enrich knowledge and skills in the aesthetic sector.

  • Tradition Guides Innovation

    The spiritual and personal growth academy with pro-grams and courses that guide individuals on their journey of spiritual and personal develop ment, promoting inner peace and harmony with oneself and the world around us.

1 of 4
  • ORGANIC INGREDIENTS

    It is from a deep respect for Mother Earth that Lakshmi products are born. We use only certified organic active ingredients, 100% pure essential oils, natural preservatives, and plants, sourced from biodynamic, organic, and wild cultivation.
    Organic, natural, and cruelty-free ingredients. All our raw materials come from Mother Nature without harming the environment and animals.

  • NATURE

    We work harmoniously with the power of nature. We are and will always be in search of new formulas, developed and patented in collaboration with the most prestigious Italian universities, to ensure extraordinary aesthetic results.
    All Lakshmi products are holistic and aromatherapeutic: they encapsulate the secrets of essential oils, capable of touching the strings of the soul.

  • AYURVEDA

    Ayurveda is a therapeutic science that originated in India 5,000 years ago, designed to rebalance the body and mind. Recognized by the WHO as the best preventive medicine in the world, it reveals the interconnection between the
    skin, the elements of our body, and vital physical, mental, emotional, and spiritual processes.
    The goal is to achieve balance and harmony, specifically for each individual through habits, flavors, herbs, aromas, music, massages, and treatments tailored to engage the five senses, ensuring the balance of the Doshas of one's basic constitution, which are present in varying amounts in each of us: Vata, Pitta, and Kapha.

  • MULTISENSORY RITUALS

    Our face and body rituals are customizable and fully tailored. They are designed to work in synergy, providing effective solutions to various issues because they address what other brands don’t: the root of emotions, to restore inner balance that reflects in beauty and radiance. The Ritual is the highest expression of Lakshmi's philosophy. Care and gratitude gestures, in sequence, ensure the effectiveness of the result. For yourself, for your inner balance, and for Mother Earth. Lakshmi Rituals are 'Made with Joy': created to offer a healthy, beautiful, happy, and harmonious life

1 of 4

Sustainability Our Commitment

Lakshmi ensures the protection of human health and the environment in which we live. A great commitment to consistency since 1989, with over 300 products not tested on animals, natural raw materials, and eco-friendly packaging for a real reduction in environmental impact.

  • CLEAN AND RENEWABLE ENERGY

    Our headquarters features eco-sustainable bioarchitecture. Natural materials, photovoltaic system, and a biolake.

  • QUALITY OF LIFE

    We have chosen to work in a healthy environment that values talents. Work life is a source of satisfaction and well-being.

  • PARTNER A 0 KILOMETERS

    Most of our suppliers are just a few kilometers away from us. We value and support the local economy, small and medium-sized businesses, and, above all, Made in Italy.

1 of 3

Our Workforce 79% Is Female

  • We are proud to share our progress in enhancing the role of women within our company. Our workforce is a tangible reflection of our commitment to gender equality and inclusion.

  • With a total of 25 employees, of whom 22 are women, our company demonstrates a strong commitment to creating an inclusive work environment that fosters the professional growth of its employees.

  • Our team of agents consists of 36 people, and we are proud that 20 of them are women. These professionals embody the strength and determination necessary to excel in our field. Furthermore, our technical department is entirely composed of women, with 13 technicians who daily demonstrate competence and innovation.

  • We will continue to work to ensure that every woman in our company has the opportunity to grow, innovate, and contribute to our collective success.

1 of 4

LOOKING FORWARD

Social Projects

Concrete Contributions

BIORFARM. A BASKET OF LEMONS
TREEDOM. ONE TREE AT A TIME
QUID. NEW LIFE FOR PEOPLE AND FABRICS
HOUSE OF LEO. SOCIAL HOUSING
  • WHY DID WE CHOOSERECYCLED PLASTICINSTEAD OF GLASS?

  • Reduction of Environmental Impact


    Glass production requires a large amount of energy and natural resources, whereas recycled plastic uses existing materials that would otherwise end up in landfills.

  • Lighter Weight and More Efficient Transport


    Reduced greenhouse gas emissions and the fuel consumption associated with transporting cosmetic products.

  • Italian Craftsmanship


    Recycled plastic can be easily recycled and used to produce new containers, helping to close the material loop and reducing the amount of plastic waste that ends up in oceans and landfills

  • OUR PACKAGING ISECO-FRIENDLY

  • Our packaging does not contain PVC; we prefer the use of recycled and recyclable materials, such as recycled plastic and FSC paper, with the aim of reducing the environmental impact of our cosmetic products.

  • Boxes made from FSC-certified natural paper sourced from sustainably managed forests.

  • Recyclable glass jars. LESS PAPER Reduced packaging: the internal structure of our boxes has been designed with less material.

Join Our Journey

We invite you to experience the Lakshmi difference—where ancient Ayurvedic wisdom meets Italian luxury craftsmanship to create skincare that honors your unique beauty and supports your journey toward radiant wellness.

Discover your dosha. Embrace your constitution. Radiate your natural beauty.

Welcome to Lakshmi US 

Where Your Skin's Wisdom Meets Our Heritage.